PROFILER

How to Boost Commercial Performance Thanks to Compliance?

The challenge is not only to deliver compliant profiles, but to deliver profiles which are more accurate and more trusted by the investors themselves resulting in more commercial opportunities.

99

%
Client Satisfaction

-25

%
Less Drop-Outs in Digital Journey

10

%
More Immediate Business

How does it work?

A SAAS-BASED SOLUTION TO BOOST YOUR RISK PROFILING

The Profiler goes beyond a standard risk profiling questionnaire. It not only looks at the classic risk-reward trade-off, but it also measures a customer’s ability to bear losses, as suggested by the European Securities and Markets Authority (ESMA).

The hyper-personalized risk profile captures customers’ real concerns when investing and reveals their rational and emotional preferences. The gamified interaction strongly appeals to the younger target audience.

More insightful profiling leads to customer trust and real preferences enables superior advice, then ensuring ongoing customer engagement, because knowing your client paves the way for a long-term relationship.

Future-proof Risk Profiling uses Behavioral Finance and Gamification
1. Financial Situation

Hyper-personalized, interactive assessment of financial ability to bear losses.

2. Risk/Reward Preferences

Traditional long-term risk appetite enriched with behavioral short-term balance of gains and losses.

3. ESG
Preferences

Plug-in module of the profiler that captures the sustainability preferences of the client.

4. Knowledge & Experience

This plug-in assesses knowledge & experience and dynamically adapts to profile and your offering.

5. Target
Market

The results of the profiler are used for fine-tuning the target market requirements.

What people are saying

about the solution
DEFAULT WITHIN KBC GROUP

“Profiling your client-investor is mandatory in case of investment advice. It is all about the way and how to do it taking into account MiFID.”

Ingrid D'HaeyerHead Group Legal Banking Products, KBC Group
LIVE IN IRELAND

“We were the first within KBC GROUP but also in Europe to embrace this new behavioral methodology for our profiling. It proved to be a game changer but also our clients are raving about it.”

Peter RoebbenCEO, KBC Bank Ireland
FUTURE PROOF

“We integrated the findings of behavioral finance to comply with ESMA guidelines. Today.”

Dara O'BrienSenior Investment Manager, KBC AM Ireland
HYPER PERSONALIZATION

“We see the output of the profiling at the most granular level to check suitability rather than a fail or pass.”

Jos StappersProduct Manager Advisory Services, KBC AM
INTERACTIVE & GAMIFIED

“Our customers have reacted really positively to the new risk profiler. It allows our customers to consider more in depth what type of investor they are before making their investment decisions”

Jo ReynaertsChief Commercial Officer, KBC Bank Ireland

Fancy some behavioral finance insights on risk profiling?