Main obstacle when investing is fear of loss.
When digitizing your investment processes, turn the emotions of the investor into a strength and start growing investors that stick to their portfolios. All the time.
Turn mass retail clients into newborn investors
By using behavioral nudges, we were able to make investing part of everyday life. But even more importantly, 11% of these first-time investors spontaneously bought into other investment solutions in less than six months. Rejuvenate and expand your reach.
The first euro to invest is always the toughest
Tapping mass retail offers enormous potential for the wealth management industry. We all realize that digitization enables us to reach out to a broader audience. But a mere copy/paste of the classic approach onto the screen of a smartphone won't work. The key is to embed investing in the daily lives of people. Our use case describes a way to be successful.
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Behavioral Insights
We contribute to prominent academic research. We pioneer in applied behavioral finance, creating new standards for the financial industry and beyond. We share knowledge, inspire, and digest interesting reads. Get inspired.
Ready for an investment
world in transition
We don't want to simply digitize traditional investment processes. Great user experience in a financial context translates into great emotional comfort. We specialized in applying behavioral finance to create this. Depending on your needs, we articulate our offer.
How can we help boost your business?
We work with ecosystem leaders, financial institutions, and FinTech worldwide. Fill in the form below, and one of our members will get back to you as soon as possible.
Our main inspiration
Andrew Lo
Daniel Kahneman
Richard Thaler
