COVID-19 gave society, in general, a digital boost. Not only large corporations but also your local shops and even schools quickly adopted new digital ways to reach out. The eagerness of digital adoption also has never been higher. An ideal moment to deploy and expand digital channels.
Yet, investments continue to be the least digitized financial product. Conversion rates of digitized investment processes fall way behind the conversion rates at a branch.
“The healthiest of markets are animated by fear and greed at the same time.”
J. Surowiecki, Wisdom of Crowds
A right balance between both fear and greed also constitutes a portfolio that can stand the test of time. This balance, however, is personal. A long term relationship kicks off with a detailed mapping of the investor’s preferences.
A silver lining of COVID-19 is that it provides ample use cases for studying investor’s behavior. In this post, we will focus on one main pillars of our approach: using behavioral smarts.