The challenge is to digitally engage wealthy banking clients without human encouragement
How to convert die-hard savers into investors as cash keeps piling up?
Cash is piling up
“Household saving rate at a record 24.6% while investment rate at 7.9% all time low.”EurostatNEWS release – 145/2020
“Banks in Germany tell customers to take deposits elsewhere”The Wall Street JournalWSJ – March 1, 2021
“Current account balances now even exceed savings account balances”De StandaardDS – April 8, 2021
Fertile ground for digital conversion
Cash is available
Yet many banking clients don’t hold any investments. Low penetration rate.
Low interest rates
There REALLY is no alternative.
Mobile is ubiquitous
Everything. Everyone is mobile now!
Digital Fee Business
Obvious case: Investments yield more for banks and their clients
- Many banks aim to grow their fee business by converting (part of) their savings into investments through their digital channels
- Our solutions have a proven track record in increasing digital engagement when human encouragement is essential although lacking
- The Conversion Engine particularly targets first-time investors amongst wealthy savers