Get everyone invested.

All the time.

As the former innovation team of KBC Asset Management, for many years we assisted KBC in building its leading position in savings and investments. Now we take our experience beyond KBC boundaries, as the wealth tech spin-off of KBC Group, contributing to a world where everyone invests all the time.

We know what makes us strong: our complementary skills and our unique expertise in applying behavioral finance. Our omnichannel journeys go way beyond automation and as such digitize investments in the challenging sense of the word.

Our relentless focus on improving digital investment flows


Simply digitizing your sales process doesn’t work. Investing is an emotional process, which explains why digital conversion rates are way below those of a branch. Behavioral smarts close the gap.


Acknowledge the fear of losing money and increase customer loyalty. Behavioral smarts counteract the investor’s least productive actions. That’s when the magic happens.


Digitization is not a goal in itself, but a means to reach younger customers. Their savings can be turned into investments too. Behavioral smarts map the financial and emotional comfort zone.

Behavioral Finance

Our tools use insights of behavioral finance to maximize customer experience in a digital setting.

Fully Digital

Our solutions are helping to match and exceed conversion rates of physical and hybrid investment journeys.


Use our components in a modular way to fully tailor your investment journeys to your needs.


Maximally align your solutions and services on customer expectations is key to boost conversion and retention.

Together with our strong partners

External recognition