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Mastercard and everyoneINVESTED make every day investing accessible

By September 23, 2021December 16th, 2021No Comments

Press Release

Brussels, September 23, 2021


Micro-investing option offers regular investment opportunity for banking customers

In recent years, selected KBC Banks in Europe included a digital add-on feature “invest your spare change” as part of their mobile banking app or online banking service. As a result, customers can automatically round up their digital payments to contribute to a regular investment plan.

Now, everyoneINVESTED, the wealth tech spin-off of KBC Asset Management, has partnered with Mastercard to expand the scheme across multiple countries throughout the region. The service is an example of micro-investing, meaning customers can invest small amounts of money that have a greater chance of growth compared to a standard savings account.

Financial inclusion

In addition, the service makes investing easily accessible, less daunting and part of everyday life by linking it to purchases and payments. At KBC, more than half of the users are younger, first-time investors, so this joint solution demonstrates the priority that both brands share around driving greater digital financial inclusion.


The appeal of this trend to grow and rejuvenate the investor base is widely acknowledged. However, most alternatives available are separate apps where consumers must go through the tedious task of downloading, linking up to an account and then choosing between investment options. Mastercard and everyoneINVESTED streamline and simplify the process. It will offer financial institutions (outside of Belgium) a technology component they can integrate as an extra functionality in their mobile banking app, which the consumer is already familiar with and trusts.

The offering combines Mastercard leading technology with everyoneINVESTED’s investor onboarding expertise, which makes for a successful partnership.

We’re pleased to be collaborating with everyoneINVESTED on a solution that simplifies the micro-investing process. Now, instead of leaving their banking app, consumers can invest their ‘spare change’ right then and there. At Mastercard, we are committed to developing products and solutions that drive digital inclusion. It is important that we align with strategic partners who share a similar vision, which strives to bring more people into the digital economy.

Valerie NowakProduct & Innovation at Mastercard Europe

We are on a mission to get everyone invested. Lowering the barriers to entry is one way to improve financial inclusion. Micro-investing linked to payments has proven very successful at KBC Group. We are extremely proud that Mastercard supports our expansion beyond KBC Group. For sure, the joint offering built on their established technology will facilitate recruitment of young, new investors by other financial institutions.

Jurgen VandenbrouckeManaging Director, everyoneINVESTED
About Mastercard (NYSE: MA)

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

Contact: Patrick Van Cappellen, Director

About everyoneINVESTED

everyoneINVESTED is the wealth tech spin-off of KBC Group.  At the end of March 2020, KBC Asset Management combined its expertise in digital investment applications into a new, separate company. In recent years KBC Asset Management has built up a great deal of knowledge and experience about enriching the investment process with insights from behavioral economics. everyoneINVESTED applies its expertise in behavioral economics to make digital investing more accessible, allowing financial institutions to increase their investor base. everyoneINVESTED was recently included in the reputable WealthTech100 list of the world’s most innovative companies.

Contact: Jurgen Vandenbroucke, Managing Director

micro-investing everyoneINVESTED mastercard

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